Signals API · v1
Hotel buying signals, delivered as data
The same human-verified procurement signals behind our quarterly reports — openings, renovations and leadership changes — as structured JSON your CRM can act on: duplicate checks, territory routing, automatic lead creation.
GET https://www.innlead.ai/api/v1/signals?since=2026-06-01&market=Saudi%20Arabia
{
"meta": {
"provider": "InnLead.ai",
"schema_version": "1.0",
"verified_signal_count": 33,
"dedupe_key": ["property", "market",
"event_type", "source_url"]
},
"signals": [{
"signal_id": "INL-2026Q3-001",
"event_type": "NEW_OPENING",
"market": "Saudi Arabia",
"property": "NH Riyadh Prime Square",
"event_date": "2026-06-29",
"buying_window_note": "Design and casegoods
specification is years out — the earliest
relationship window for FF&E suppliers.",
"source_url": "https://...",
"rating": null
}]
}Reference
One endpoint, three filters
Authenticate with your API key in the Authorization: Bearer header. Poll on your schedule — the feed updates when a new batch of signals clears human verification, and the since parameter makes incremental pulls trivial.
| Parameter | Format | What it does |
|---|---|---|
| since | YYYY-MM-DD | Only signals with an event date on or after this date. |
| market | e.g. Saudi Arabia | Limit to one or more markets. Repeatable. |
| event_type | NEW_OPENING · RENOVATION · MANAGEMENT_CHANGE | Limit to one or more signal types. Repeatable. |
Every signal carries
Stable unique ID — use it to track deliveries and avoid re-processing.
NEW_OPENING, RENOVATION or MANAGEMENT_CHANGE.
Market is fixed; territory is mapped to your sales structure during onboarding.
The verified fact: which property, when, and what happened.
What the signal means for a supplier — which category is being specified and when to act.
Every signal links to its public origin. No modelled or scraped-guess rows.
Co-defined with your team against your criteria (project stage, scale, category relevance).
Delivery
Pick the modules your stack needs
Scope is modular — start with the feed, add delivery and CRM modules as your process matures. No public price list: tell us your setup and we quote the exact scope.
JSON Feed
Included
Authenticated REST endpoint your systems poll on your schedule. Filters for market, signal type and date. Declared dedupe key for duplicate checks against your CRM.
Webhook Delivery
Available
Signed pushes of net-new verified signals to your endpoint the moment a batch clears human verification. Works with any integration middleware.
HubSpot / Salesforce
On request
Direct lead creation with native duplicate handling — external-ID upserts, your field mapping, your pipeline stage.
SAP Sales Cloud
Design partner
Automated lead creation via OData, validated against your sandbox tenant before anything touches production. Built jointly with your integration team.
Data quality
Human-verified, source-linked, versioned
Our engine ingests 65+ industry sources daily, but nothing reaches the API on automation alone — every signal is verified by a person before delivery, and every row links to its public source. The schema is versioned, so what your integration parses today keeps parsing.
- ✓A declared dedupe key on every payload, built for duplicate checks against your existing CRM records.
- ✓Rating and territory fields co-defined with your sales team, so the feed speaks your pipeline's language.
- ✓No padded counts. If a quarter has 33 verified signals, the API says 33.
Evaluation
How a pilot works
Success criteria are agreed before we start, so the evaluation is objective — net-new lead share, data accuracy, territory coverage.
Retrospective back-test
~2 weeks
You pick territories and project categories. We deliver the full 90-day signal set as JSON. Your team runs the duplicate check against your CRM and we jointly measure net-new share, accuracy and coverage.
Live pilot
4–6 weeks
Weekly delivery of newly verified signals with rating and territory populated to the definitions we agree. Optionally, automated lead creation into your CRM sandbox.
Ready to test it against your CRM?
Tell us your territories, project categories and CRM. We'll propose a scoped pilot and issue your API key.
Request API access →